What Does a Digital Strategist Do?

Updated on:
January 18, 2019
Content Strategists: What You Should Know About Them

In an information age where content is king, it is no longer tenable just to have information, especially where it involves an online audience. The reason is that the Internet is filled with excess information, and hence, your content is most likely to be swallowed in a sea of competitors. So, how can these experts make theirs stand out distinctly and achieve their marketing goals? The answer to this question lies in the strength of the experts’ content strategy.

The presence of a content strategy also demands that there be a strategist to coordinate and oversee the implementation of that strategy. Therefore, this post seeks to explore the role of a strategist in implementing that strategy. Remain with us as we explore the things you must know about this marketing professional such as a content strategist job description and how to become a content strategist.

Who is a Content Strategist?

Before proceeding, let us define a content strategist. In short, this professional formulates a strategy for creating and utilizing content that makes a company or any organization to materialize. Moreover, he or she handles several jobs and plays different roles as we shall see in the remaining sections of this post.

For instance, one strategist could zero on the incoming company information while another one could focus on the outgoing content. Also, some strategists focus on the content the business uses to engage its customers, which is more of a marketing role.

What Does a Digital Strategist Do?

Since we have answered the “Who are strategists in corporate management?” question, let us now shift our attention to what these professionals do in the business world. The ideal web content strategist job description will include several roles such as:

  • Formulating specifications and suitable content for a brand’s target audience.
  • Strategizing and enhancing how content is promoted and delivered to its audience.
  • Popularizing content marketing within an organization.
  • Establishing rules and standards on content’s overall tone and style.
  • Establishing strategies that standardize content across various channels of delivery.
  • Drafting content.
  • Assessing and cataloging web content.
  • Checking for gaps in the business’s website.
  • Editing outsourced content.
  • Defining editorial workflow for client projects.

How to Become a Better Strategist: The Skills You Need

With the roles of the strategist clear, let us focus on how to become a better strategist. Here are the skills that make one an effective content strategist.

  • An Analytical Mind

A good information strategist’s most important tool and skill is his mind. A strategist needs an analytical mind that knows how to collect the right data and use it effectively to achieve corporate objectives. A strategist needs a mind that can detect patterns and trends within the marketing data and create inferences.

  • Content Presentation

Another skill a content strategist needs is the ability to present information for consumption. After getting approval for content, he or she will have to establish how best to package and present to its consumers.

  • Campaign Experience

Moreover, he or she needs experience in executing campaigns. They need to excel in how they plan, deliver, and execute marketing campaigns.

  • Excellent Copywriting

A good strategist should not just know how best to target or distribute information. They also need excellent writing skills to help them present their audience with content they will want and enjoy interacting with. If the production is poor, then excellent distribution will not atone for it.

Challenges Content Strategists Face

But just how rosy is a content strategist’s job? Not cozy because it has several operation challenges a strategist should face and overcome. Here are some of them.

  • Credibility and authority

The first hurdle that faces these professionals is finding credible and authoritative voices for their brands. If a strategist cannot overcome this challenge, it becomes hard for them to cut through the many competing noises and capturing their target audience’s attention. This way, it becomes difficult to get satisfactory returns on investment.

  • Budgetary constraints

Since a content strategist is not the head of his or her company, many of them run into budgetary challenges. Sometimes, it is hard to convince the top management to allocate them enough money to carry out content promotion campaigns.

  • Impatience and unrealistic expectations

Even though we said initially that content is king in this information age, it takes time to realize the results of a content marketing campaign. Therefore, many strategies have issues in this area since some of the top leaders have unrealistic expectations such as instant results. With this kind of environment, a good strategist needs to inspire confidence and exercise patience with his team members as they wait to see the fruits of his or her efforts.

With the facts on the table, we believe that your knowledge base regarding this professional has gone to the next level.

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