How to Do an SEO Audit of Your Website

30 October 2017
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To an online business or marketer, SEO (Search Engine Optimization) is equivalent to a display window that allows your customers to locate your products easily. In an online environment that is populated by billions of websites, SEO is the sole window that makes it possible for visitors to distinguish you from a crowded Net. But just like any other online reality, SEO is dynamic in its nature and operations. The dynamic and fluid nature of this practice makes it necessary for you to conduct a continuous check and analysis to remain in tandem with the rules and practices meant to help cope with the modern challenges facing online marketing. But how do you keep pace with such trends? The best way to do it is conducting an SEO website audit. If you are wondering what such an audit is and how you can conduct it, then you are the right reader towards whom this post is directed.

What is an seo audit?

An SEO audit is the process of assessing how much your site is friendly to SEO in all areas of its operations. A website seo audit is necessary to check your site against various parameters to ascertain what is working effectively and what needs fixing so that it can remain relevant in search engines and for your users. Additionally, it helps you understand what needs improvement to elevate your site’s efficiency to the next level. When conducting this audit, expect the following results after conducting a successful audit:

  • A report describing the present condition of your site in relation to SEO in areas such as social media friendliness and linking
  • A detailed list of remedies in response to the audit’s checklist, giving you the reasons behind all the listed items
  • A thorough report that describes a wholesome internet marketing strategy enabling you to seize existing sources of online traffic

It is mandatory to audit your site at least twice per year, since the online world is fluid. This way, you will keep yourself abreast with the latest trends in the SEO world.

Preparing the ground

Preparation is paramount in conducting a successful audit seo. So, do the following things before moving forward with your audit:

  • Talk to a SEO consultant about your needs

It is prudent to talk to a qualified SEO consultant before proceeding to examine your site so that they can recommend what to do with it. The expert will tell you if you need to improve your current strategies, change, or discard them altogether. This stage is called needs analysis and evaluation.

  • Defining audit goals

Based on what the expert recommends, you will now set the goals for what you want your audit to entail and achieve. In such a way, it will be much easier to clarify metrics against which you can measure the audit results. In addition, you will need to sit with your consultant and put down those goals on paper to confine them to reasonable timelines.

  • Your audit strategy

After determining what you want to achieve within a given period, you now need to come up with homegrown strategies of achieving those goals. Determine goals that will help you in the following areas of your audit:

  • Technical audit
  • On-Page audit
  • Off-Page audit
  • Competitive audit and keyword research.

Technical auditing

This is the primary stage of your audit and it will include several key components of your website’s operation.  This analysis will assist you in determining how well your website works or otherwise. This stage will lay the foundation for all the other audit sections. Ideally, it will cover two main components, namely, the ease of accessing and indexing your site.

Technical SEO audit

User experience

Under this form of audit, it is necessary to look into issues like user experience that ensure the key functional components of your website. This audit will help your site to enjoy the following key hallmarks:

  • Accessible
  • Credible
  • Findable
  • Desirable
  • Valuable
  • Usable.

When your website offers the aforementioned qualities to your users’ experience, this gives you a strong platform to proceed and conduct every other operation. This happens for a reason; the main aim of making your website SEO-friendly is people—so that they can find you easily and enjoy their stay on your site. To make this happen, you will need to check your robots meta tags and robots.txt files so that users can access every area of your website you want them to. Additionally, there is a need to check your website to ensure its overall structure is sound. You also ought to deal with redirects whenever you delete any page from your site. Do not forget to check the speed at which your visitors access your website, since this is a critical portion of their user experience on your site. Lastly, it is mandatory to look at how friendly your website is to mobile devices; over 60 percent of users now access sites from their smartphones, and the view of your site from a mobile device will largely determine whether they stay or look for a different resource.

Ease of indexing

After handling user experience, look at the ease of indexing at your site. Your website’s ease of indexing is interwoven with your users’ experience, since they will not interact with your website well if search engines can’t index it.

On-page audit

After you are done with the technical matters of your audit, take a closer look at each page displayed to your visitors. Here, you will need to take a sober approach of a detached outsider to see whether your pages look good, and whether their design is relevant, interesting, and user-friendly.

Check for content issues

Content is the primary interface of interacting with your clients. Make sure that your site’s content corresponds to the kind of niche you are dealing with. If you are running an engineering blog, there is no wisdom in populating it with gardening and automotive content just because you want to make money—in the short term. To optimize your content for better SEO ranking, you have to stick to a given area of your choice and post more content along that line.

Check out your site’s individual pages

Once you are through with broader content issues, it is now needful to pay attention to your individual pages issues to ensure that your pages are structured and documented in a proper manner. Your search engine optimization audit has to assist you in ensuring that your content is relevant, has relevant keywords, and proper linking. This way, you will bring the content at your site to the level of quality that search engines require to rank your website favorably. Additionally, you ought to balance between the quality and quantity of your information so that search engines can rank it well. Do not also forget to blend and complement your content with relevant images and videos that can be optimized for your niches and audience. Lastly, pay attention to the quality of your meta descriptions if you intend to promote your content online to get higher conversions.

Off-page analysis

The third stage of your seo audit process will involve the off-page audit; this analysis will show you the way people respond and react to your site after search engines have displayed your pages in searches. This dimension is critical, since you can use it to know how popular your website is as well as how much people trust it. The real matter here is credibility, and how strong your domain is in the eyes of online visitors.

off page analysis


When you are done with the internal issues of your website, it is essential to turn your attention to how competitive your site is among other websites in your niche. This component of how to do an seo audit is also critical, since it helps in analyzing what your competitors are doing on the same online space you are operating in. This way, you will be in a better position to utilize keywords to your competitive advantage. This stage will help you to weigh the difficulty of keywords in relation to how easy or challenging it is to increase ranking and their ability to boost traffic to your site. Take these matters seriously whenever you determine, “I need to audit my website,” as they will save you the hassle of wasting your efforts on keywords that do not do much to improve your website’s performance.

Auditing your website for SEO is a critical stage for a marketer or site owner who wants to remain in touch with the latest SEO trends and their benefits. When you determine, “I will rate my seo,” you brace yourself to remain in tandem with the latest developments used by site developers and business owners to remain competitive. We believe the insights we have shared in this post will help you in your auditing process.

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