SEO or Search Engine Optimization continues to be one of the most fast-growing and effective forms of marketing today. At the same time, it is one of the most complicated and complex techniques, which requires a deep understanding and a structured approach to be implemented correctly. You can't just dip into the online marketing and one page seo optimization without knowing the right tactics and rules. At this stage, a lot of business owners face confusion and miss the unique opportunity to expand their business.
Today, we're going to talk about one of the most frequently used methods of implementing SEO into a business – single page websites.
Is this approach effective enough? Is it actually typical and resultative in terms of SEO? Is it better than multiple page websites?
First of all, one page seo is becoming more and more trending. For the last couple of years, the number of beautiful and dynamic single page templates has increased a lot. Putting all your content down one page is not necessarily better or worse. Everything depends on what kind of industry you are in. For example, in compact industries, which have a very tiny niche, you can get away with doing just a one single page website. And that's what will be effective for your market particularly. But if your industry covers a lot of information (medical, legal, e-commerce, etc.), probably one page website seo is not for you.
Google analyzes your website by looking for the best possible content, which a person is searching for, ranking it higher or lower. Remember, that not any industry or business requires a website with a bunch of different pages in order to get the traffic and the online results. Still, there are certain positive effects of using a single template:
At the same time, such websites limit the variety of the keywords you can use in a SEO strategy. This means you have to be more careful and attentive towards content you place on the website. It takes a little bit more time to find out the most effective keywords, which will fit the limited number you can use. Still, it is not correct to consider one page websites to hurt your SEO. It is easier for users to scroll down and get all information at a time than search for what they need just page by page. But the problem for you is that you have a page only to place all information you want to. Everything you want your website to perform has to be done in a limited area.
1. Pop-ups. Just because it is single page website seo doesn't mean you can't have a lot of content displayed. Be creative. Use pop-ups and lightboxes to fit more data than it seems at the first sight. The information can be in a form of pictures and graphics too.
2. Use more than one image on the page.
3. Promotional or call to action kind of information.
4. Embedding all existed social media links to your company's accounts. External links are obligatory as a really great way to extend a website with centrally focused data.
5. Complete your one page website with other ways to drive traffic to the site.
Hopefully, our one page seo tips will help your website and your business, in general, to develop effectively in future.