Girls' apparel manufacturer SUZIE came into existence in 2004. The brand acquired the trust of hundreds of distributors across Ukraine throughout its existence. However, Suzie's brand wasn't known to many, which interfered with the opportunity for growth.
"In 2019, we started developing a new e-commerce website for Suzie, which would help the company sell directly to the end-user without middlemen." Denis Maylovskiy (Co-founder, SUZIE)
The new online store and transition into the D2C segment helped the company open new ways for customer acquisition. SUZIE began to sell its products without using middlemen and third-party retail businesses. The platform was launched in February 2020, right before the lock-down due to COVID-19. During the quarantine period, the eCommerce website became the only revenue generation channel for the company.