eCommerce Fashion Store for Girls

UX/UI, Web
Online-store development for a Ukrainian clothing brand. The e-commerce platform helped the brand survive during the quarantine without physical retail locations
Clients

SUZIE

Girls' apparel manufacturer SUZIE came into existence in 2004. The brand acquired the trust of hundreds of distributors across Ukraine throughout its existence. However, Suzie's brand wasn't known to many, which interfered with the opportunity for growth.

"In 2019, we started developing a new e-commerce website for Suzie, which would help the company sell directly to the end-user without middlemen." Denis Maylovskiy (Co-founder, SUZIE)

Industry:
E-COMMERCE
Location:
Ukraine
Timeline:
10 months
Challenge

Digitize the company, establish an online presence, and open more ways for the company to get to the end-user.

01/
Create an online retail store with the ability to expand into the B2B segment
02/
Establish the new stage of connection between the consumer and the company through a website
03/
Present SUZIE's catalogs to the audience through beautiful layouts and the brand's stylistic design elements
Solution

We developed unique design that is consistent with SUZIE's barnd image, created LookBook, and integrated third-party CRM and accounting systems

Technologies
JavaScript
HTML
CSS
PHP
Laravel
LookBook
The website includes a unique section where a user can see the combinations of outfits that the company's stylists created. Customers can buy the set as it appears on the screen or purchase each item separately.
Integrations
The website is linked to the CRM and accounting systems. The system helps to optimize the order cycle, communication with customers, and promotions. The developers have built the system with the ability to add services for the B2B segment.
Brand Aesthetics
The design of the online store combines multiple features of an eCommerce platform and brand design that is consistent across the entire web-ecosystem.
Result

65% Increase in Sales
150% Increase in Conversions

The new online store and transition into the D2C segment helped the company open new ways for customer acquisition. SUZIE began to sell its products without using middlemen and third-party retail businesses. The platform was launched in February 2020, right before the lock-down due to COVID-19. During the quarantine period, the eCommerce website became the only revenue generation channel for the company.

Team
Project Manager
UX Designer
UI Designer
Frontend Developer (2)
Backend Developer
DevOps
QA Engineer
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UX/UI, Web