Digital Marketing

The Most Effective Digital Marketing Strategies

As technology updates, so does digital marketing. If you have yet to get on the digital marketing train, then this article is a warning to you that if you don’t get going, your business will fall behind your competition. At Wezom Studio, we are a digital marketing agency in Chicago, and we can help you build a comprehensive digital marketing campaign that will include the most effective strategies. From search engine marketing to PPC and social media, we will help drive traffic and boost sales all through online marketing techniques.

Three of the top digital marketing strategies are search engine optimization, contextual advertising, and social media marketing. Keep reading to learn more about the benefits of each one, and why they should be included in your digital marketing strategies.

Search Engine Optimization

Search engine optimization, or SEO, is one of the best techniques to improve website traffic to your website. This strategy uses certain methods to increase the visibility of your website/your business and increase the number of visitors by getting your business ranked better in website search rankings. It’s an extremely effective online marketing tool, and there are a number of reasons why it should be a top choice in your digital marketing tool belt.

First, SEO creates better rankings for your website in online searches. Since organic search results have shown to be almost 2/3 of website visits, doing well in search rankings is incredibly important for any business. SEO can also work with local search rankings, which can be incredibly beneficial for small business. If you are running a local business, say a Chicago digital marketing company, if someone in the area searches for a digital marketing company and you have worked on your local search SEO, you will most likely pop up at the top of the page.

SEO can also make your brand more credible. Think about when you perform an online search; how often do you go farther than the first or second page of results? Any online search can bring up hundreds of millions of results, and yet we stay on the first couple of pages. The higher your business appears, the more legitimate and credible it will seem to customers. And this can be especially important for any business, because consumers will most likely research products they want to buy before going out and buying them, and that includes doing some research on your business.

Contextual Advertising/PPC

Contextual Advertising is also referred to as Pay Per Click advertising, or PPC. It is a form of targeted advertising in search results by displaying a textual advertisement within search results on search engines like Google or Bing.

One of the major benefits of PPC advertising to companies is that you only have to pay for it when an interested person clicks on it. Instead of just spending a bunch of money on advertising and hope it works, with PPC you truly only have to pay for it when it works. This also means you can set your budget to control the cost of your advertising. You can set a daily cap on spending, and once you’ve reached that cap, your PPC ad will no longer appear. Similar to Facebook advertising, you have complete control of setting the budget you’re comfortable with.

PPC advertising is also really advantageous for targeted marketing. You can use location targeting and delivery to show your ad at just the right moment. You can even set your ad to show up when a person is nearby your location. For example, if someone is searching for “digital marketing companies Chicago” and they are local to your business, your ad can appear.

Another great benefit of using PPC advertising is that it can help inform how you should use other marketing channels. For example, it ties in very well with SEO because it can inform you whether a certain keyword or set of keywords is working very well. If you’ve been using keywords like “internet marketing company Chicago” and find it’s not working as well as you want, you will be easily informed of it by PPC advertising.

Social Media Marketing

Social media marketing is a digital marketing strategy design to attract attention and traffic to a business through its social media platforms, whether it’s Twitter, Facebook, YouTube, Pinterest, Instagram, or Google+. Social media marketing has an incredible number of benefits, and with the huge traffic flow on platforms daily it is an incredibly important digital marketing opportunity that business should not miss out on.

Social media increases your brand recognition; it increases your visibility on consumers feeds but it also gives your brand an ability to showcase your message and personality. It also gives customers more opportunities to convert; think of it this way, every time you post on social media, it is a chance for consumers to see your image and convert into customers. Which leads to the next benefit: utilizing social media marketing has proven to increase rates of conversion. This, in part, is because social media provides a way for customers to have a richer experience with your brand. It also gives them a chance to directly engage with you, and gain an insight into your company.

At Wezom Studio, we can help you take these techniques and apply them to your business in the most effective way possible. The best way to stay ahead of the competition is to stay relevant and updated with new marketing techniques and updated technology. We have a lot of experience in both, and we can help guide you through it. Whether you’re new to digital marketing, or you need to update your current techniques, we are here to help. If you’re ready to take your marketing to the next level (and take it online), then contact us today to start your project with Wezom Studio! Do you have any experiences with digital marketing or questions about our services? Leave a comment below and share your thoughts.