facebook ad targeting

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Facebook Ads

On its Facebook Ads page, Facebook declares that Facebook Ads:  "is a way to find your own clients even before they start searching for you." The basic thing here is to target, that is to determine the target audience that you want to reach with your advertisement. You can determine your target audience by choosing numerous precise variables such as: location, interests, age, or occupation and job position. Before you decide to launch an ad, it is worth making sure that the published content and the tone of communication is consistent with the chosen target audience. This will be best handled by our specialists.

 

WHAT ARE THE BENEFITS OF FACEBOOK ADVERTISING?

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Increase in the number of social signals (likes, shares)
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Improving brand recognition
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Determining the target audience
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How To Get Started With Facebook Ads

Facebook Ads are an extremely effective way to utilize social media for marketing. And Facebook and it’s available marketing features has made it the platform of choice for marketers looking to engage on social media. If you haven’t started to take advantage of Facebook and its advertising features, then you should get to work on it immediately. There are a number of reasons why Facebook has become the go-to platform. For example, Facebook ad targeting feature allows business to specify who they target their ads to down to location, age, gender, behavior, interests, connections, and demographics. As a business owner, you can tap into individual’s recent internet and purchase behavior or even tap into their life events to target depending on your business. Not to mention the more than 1 billion users on Facebook every day that are spending almost two hours on social media platforms every day. And if you’re looking for a local business in Chicago to help navigate social media marketing with Facebook, then Wezom Studio can help. Keep reading to learn more about how Facebook ads and how Wezom Studio can work to promote your products and services on Facebook.

How to Get Started On Facebook  

There are a few things you will need to get started on creating Facebook ads. First of all, determine your business goals. Why are you running the ad in the first place? What goal are you looking to reach with it? What outcome do you want from your advertisement? Whether it’s increased sales on your website, increase in brand awareness, or higher rates of conversion, it’s important to have a goal in mind. Next, figure out who you want to reach. Facebook sets up their marketing in a way that allows you to be hyper specific about your audience, so you need to determine who you want your target audience to be! This is vital to the effectiveness of your ad; if you are marketing to an ineffective target audience then the money you are spending on advertising won’t be put to good use. For example, if you’re a local business in Chicago, you don’t want your ad to be shown to people all the way in Maine. You can set your targeting feature to only show your ad to people in the greater Chicago area to maximize the ad’s effectiveness.

The next decision is your budget. Facebook ads cost depends on your daily or lifetime budget for the ad you create. That’s one of the best parts about using this social media platform for advertising, because it is set up to work with budgets of all sizes and the business owner is fully in charge. Facebook ads pricing works by using the max budget you set, so you will always stay within your pricing comfort zone. Your next step is to determine the photos or videos you want to feature in the ad, and the format of the advertisement itself. You want an image that will captivate your audience’s attention, and there are multiple ways to accomplish this on Facebook. You can use a singular photo, a carousel of multiple images/videos in a single ad, a singular video, a slideshow, or a Canvas ad.

After you’ve set up your ad, all that is left is to place your order and it goes the Facebook’s ad auction. Once the ad is running on Facebook, the social media platform has easy-to-use features that allow you to manage your ad and measure its successes. Facebook business ad manager is one of the tools you can use; within it, you can view all versions of any of your ads to see if one is working better than others or if an ad isn’t being targeted as efficiently as you want. Within the ad manager, you can make adjustments throughout the life of your ad to fine tune its effectiveness.

Mistakes to Avoid

When you’re going forward with social media marketing and advertising, particularly on Facebook, it’s important to keep in mind some mistakes you want to avoid. As mentioned earlier, it’s exceedingly important to have a goal in mind. Don’t overlook how effective that is when you are creating an ad campaign, because then you have a set of parameters to judge the effectiveness of the ad.

Don’t make the mistake of setting your target audience features too broad. Back to the Chicago example; if you own a restaurant in downtown Chicago, and you set the parameters of your ad to the entire state of Illinois, that may be too broad. Although that’s the state that it is located in, people who live on the other side of the state are most likely not going to regularly travel to your restaurant because it’s too far away.

Also, don’t shy away from social media marketing because you don’t think you have the budget for it. Facebook is one of the best social media platforms to advertise on because of its feature that allows you to have ultimate control over the money you spend. A Facebook ad campaign cost will only be as expensive as you make it, and Facebook will never go over your maximum budget that is set.

If you’re still struggling with the idea of social media marketing and handling a Facebook ad campaign on your own, you can always turn to a digital marketing company that handles social media marketing. At Wezom, we have over a decade of experience working with social media marketing. Our extensive resources and unique but effective methods will help you achieve the most successful advertising campaign on whichever platform you choose. We know how to make social media marketing into the best marketing investment you’ve ever made.  

Do you want to work with a dedicated and professional company that can boost your marketing across Facebook and other social media platforms? Then contact us today to start your project with Wezom Studio! Have any questions or thoughts? Leave a comment below!

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