up
Services case Wezom Company
services case

SEM

SEARCH ENGINE MARKETING
pay per
click
THE MOST EFFECTIVE
FORM OF ADVERTISING
Search engine marketing (SEM) is a series of activities that increase website visibility and the likelihood of it being found by Internet users. It results in higher search engine positions, improved visibility and increased website traffic, implying tangible business benefits.
QUALITY
GUARANTEE
We are certified partners of Google and Yandex.
RESULTS
OUR CAMPAIGNS
SEM case
Leprestore
Creating and running a Google AdWords advertising campaign for an e-store that provides services for MMORPG games.
Client’s costs
$4500
ROI,%
320
Client’s income
$18900
SEM case
Art-Bochka
Creating and running a Google AdWords advertising campaign for the ART-
Client’s costs
$719
ROI,%
334
Client’s income
$12490
SEM case
World of Tanks
Setting up and running a Google AdWords advertising campaign for the World of
Client’s costs
$13930
ROI,%
277
Client’s income
$52650
cont
ract
FINANCIAL AND LEGAL LIABILITY
EFFECT 
GUARANTEE
We offer transparent rules and terms of cooperation described in detail. The contract is signed for an indefinite period of time and it includes 4 legal and financial guarantees.
01
Refund in case a campaign is not completed by the specified time.
02
Refund in case a report is not ready by the specified time.
03
Refund in case the performance indicators of an advertising campaign are not consistent with the arrangements.
04
We guarantee carrying out a campaign within the set budget.
Julia Junior PPC Specialist
JUNIOR PPC SPECIALIST
Julia
Number of projects:
27
Experience:
1 year
Oleg Senior PPC specialist
SENIOR PPC SPECIALIST
Oleg
Number of projects:
212
Experience:
5 years
Alexandra Head of PPC Department
HEAD OF PPC DEPARTMENT
Alexandra
Number of projects:
309
Experience:
7 years
Sergey Web Analyst
WEB ANALYST
Sergey
Number of projects:
158
Experience:
2 years
Vladislav YouTube Specialist
YOUTUBE SPECIALIST
Vladislav
Number of projects:
38
Experience:
2 years
Yuri Marketer
MARKETER
Yuri
Number of projects:
52
Experience:
2 years
GET TO KNOW US
WEZOM SEM 
TEAM
AD
WORDS
ADWORDS CAMPAIGNS
CONTEXTUAL 
ADVERTISING 
(PPC)
AdWords campaigns are an extremely effective form of advertising that uses Google tools and the capabilities of the world’s most popular search engine. Contextual advertising is the easiest way to quickly attract potential customers in Google search.
01
Increasing website visibility in search engines.
02
Generating more website traffic.
03
Reaching customers who search for specific phrases in Google search.
04
Pay per click – you don’t pay for ad displaying, only when your website is entered.
05
Instant effect – within a few hours after placing your ad.
Ban
ner
DISPLAY AD CAMPAIGNS
DISPLAY 
ADVERTISING
A display ad is a banner that appears on popular websites and websites that partner with Google. A well-designed display advertising campaign builds brand awareness and brand trust, allows users to reach the most popular web portals and generates site traffic thanks to clickable banners.
01
The ability to draw attention thanks to the effective combination of text, images, colors and graphics.
02
The ability to present the offer in the most attractive way, as well as to build brand awareness and brand trust.
03
The ability to combine with other forms of online advertising: remarketing and contextual advertising.
04
The ability to reach the users of popular sites and direct them to your own website with the help of clickable banners.
stra
tegy
REMARKETING
TARGETED 
ADVERTISING
Remarketing is a way to reach the people who do not make immediate purchase decisions. It implies showing ads to users who have already visited your website or used your mobile application but didn’t buy anything. In this case we make contact with users again by displaying ads on what they're looking for.
01
The ability to reach people who visited your website earlier – constant contact with the customer during purchase decisions.
02
The ability to use different types of advertising (text, graphics and video) and display them on different devices.
03
The ability to display more effective ads – adjusted to what users were looking for on your website or what actions did they take there.
04
Reach users who visit other websites, use other mobile apps, or search for further information in the search engine.
05
Show ads to users who have already visited your website and now are actively looking for it in the search engine.
REMAR
KETING
REMARKETING CAMPAIGNS
OFFER 
CUSTOMERS 
EXACTLY WHAT 
THEY SEARCH FOR
Remarketing is a way to reach the people who do not make immediate purchase decisions. Remarketing includes displaying ads to users who have already visited your website or used a mobile application, but did not buy anything. In this way, we make contact with users again by displaying ads on what they're looking for.
01
Standard remarketing: Ads shown to people who have already visited your site appear when they browse other websites and use apps in the advertising network.
02
Dynamic remarketing: a more advanced form of promotion aimed at users who have viewed specific products or services on your website or in your app.
03
Remarketing lists for search ads: these ads are aimed at people who have visited your website and are displayed when such users are searching for further information on Google.
04
Video remarketing: Ads aimed at people who have watched your videos or visited your YouTube channel. Such ads are displayed while these people are using YouTube, websites or apps in the advertising network.
05
Remarketing targeted at the customer list: with this feature you can send your ads to those customers who have submitted their contact information. If these people are logged in their Google account you can show them ads on different Google services.
SHOP
PING
GOOGLE SHOPPING CAMPAIGNS
ONLINE 
STORES 
PROMOTION
Google Shopping is an offer addressed to online stores. It involves the integration of products with AdWords and allows you to promote them directly in the search engine – exactly where customers start their search. Ads with photo and price are displayed on the right or top of search results.
01
The ability to graphically show users the most important information about your product (photo, name and price) in the search results.
02
This form of advertising allows you to interest a user with your product right from the search engine, even without any need to enter the site.
03
Well-carried-out product campaigns are characterized by high conversion rates and, as a rule, lower customer acquisition costs, when compared to other forms of advertising.
04
Thanks to the integration of the online store with Google AdWords it is possible to support sales through dynamic remarketing – it reminds users about products they have already viewed.
Interested in your individual pricing?
Contact us. 
It's for free.
PROMOTION COST
ADWORDS 
CAMPAIGN
01
From
850
$
02
From
999
$
03
From
1499
$
04
From
50
$
ABOUT US
WHY IS IT WORTH 
WORKING WITH US?
YOU DON’T PAY FOR THE PROCESS – ONLY FOR THE RESULT!
TOP LEVEL
SERVICES
GUARANTEED!
Contact us!
(872) 444-4077
Email us:
office@wezom.com

The Basics of PPC Advertising

Pay Per Click, or PPC advertising can be a huge asset to any company who is looking to increase the amount of visibility they receive, particularly in search results. Essentially, it’s one of the most popular ways to use targeted marketing and advertising to your advantage in the results of top search engines like Google and Bing. You can work with a variety of search parameters to tailor when your ad will show up; for example, if you’re a PPC marketing company in Chicago, you may set your keywords to “target ad Chicago”, so someone in the Chicago area looking for target ads could find your advertisement on their search results and be led straight to your website! But, how does it work exactly? Keep reading to find out the beginner’s basics of PPC advertising, and how Wezom Studio, a PPC management Chicago-based agency, can help you build your Pay Per Click campaign.

How Does PPC Work?

When you create a campaign with a search engine like Google for Pay Per Click ads, you’re allowed to set the budget. You pay the search engine the amount of money you have, for them to list your PPC ad in organic search rankings. When the ad is successful (when someone clicks on it), that’s when the ad is paid for from your budget. Once the money runs out, the search engine stops running your target ad.

PPC is generally easier to implement than some of the other digital marketing strategies, but that doesn’t mean you want to rush into the process. Below are three basic tips to get you started on a PPC campaign, whether you’re planning on doing it yourself or you’re looking for an agency to help.

Begin by Creating Goals

The best way to determine all the details about the ad, is to first determine your goals. The first thing to figure out is who you want this ad to be targeted to; when you’re determining keywords or writing out the ad text, you want to gear your PPC ad towards what your target audience would to read (and then click on). If you were a member of your target audience, what text or keywords would capture your attention?

Next, you should figure out what you want out of PPC advertising. What’s your goal outcome? Do you want to increase social media engagement or do you want to increase rates of conversion? Whatever your best outcome is, that’s how you should work to set up your ad for after someone clicks on it. Your best bet is to direct them with a clear call to action, which is where your goal outcome will be included and introduced.

Finally, figure out how you’ll determine whether your PPC campaign was successful. The best way to do this is to preemptively set up a way to measure your success with ongoing analysis of the metrics from your PPC campaign. If you see great numbers for whatever you decided was your goal outcome (say, increase in conversion rates), then you can safely say your campaign was a success!

Campaign Structure

You want your campaign structure to be easy to use. The two things to keep in mind when establishing the structure are to keep it simple (don’t make it something complex to manage, make sure the structure is intuitive so you can effectively monitor your campaign’s successes or identify problems), and keep it relevant to your business (ad groups should center around a small group of highly relevant keywords).

Don’t Forget About Your PPC Settings

There are plenty of useful PPC settings that you can find and change in Google Adwords. For example, Google’s default setting is to put your campaign in the full Google Network. If you’re just getting started, or you have a smaller budget, it may be best to opt out of this setting. Your budget could be depleted extremely fast, which won’t help your visibility over time.

Also, make sure you take advantage of the local searches settings within Google Adwords. The default setting is to have your campaign live across the nationally. If a more specific location is highly relevant to your business (local business, service provided only to a certain area, shipping to only certain states), then customizing “location targeting” in Google adwords could make your money work for you much more efficiently. Back to the initial example, if you’re a PPC marketing company in Chicago, and you want your keywords to be broader than just “PPC campaign management Chicago,” but you don’t want your ad to be displayed in California, then setting location specific targeting settings with Google Adwords can be hugely beneficial for the success of your campaign and for your budget.

Wezom Studio and Contextual Advertising

Unsure of whether you can create and manage a PPC campaign by yourself? Most people are! With many types of advertising, it takes experience and in-depth knowledge of the software that you’re working with to create a truly successful and effective campaign, even with Pay Per Click advertising. By working with an agency, you can be guided through the steps that need to be taken and have professionals who know exactly how to attract the attention of your target audience. And that’s exactly where Wezom Studio comes in!

As we come into our tenth year in advertising, we have made our way through a variety of advertising techniques. And targeted advertising (including pay per click search engine advertising) is a niche advertising method that we pride ourselves on, and is part of the reason why our customers keep coming back and keep sending others. Specifically, we can promote your site on both American and Canadian platforms, so we have a wide option to help you with targeted advertising.

If you’re looking for an agency to help you conquer the advertising strategy of PPC, then contact us today to start your project with Wezom Studio!