Everything You Need To Know About An SEO Audit
An SEO audit can provide you with a highly detailed analysis of the internal workings of your website. It’s exceptionally useful when it’s done before SEO optimization because it can identify problems that are keeping you from ranking higher in search engines. As a web agency based out of Chicago, we have done a lot of technical SEO audits, and we can attest to how useful they can be.
Search engine optimization is a hugely useful internal marketing tool, but you can’t fix what you don’t know is broken. That’s where an SEO audit comes into play. Still not sure about what it does? Keep reading to find out all the basics of a comprehensive SEO audit report.
What is an SEO Audit?
There are thousands of millions of websites scatted across the internet offering all types of products and services. So, when you’re competing against all those millions of websites, you can bet that the competition is more than just a little cut-throat. By utilizing search engine optimization, you can work to drive traffic to your website. That’s why you use an SEO audit, to perform a search engine ranking analysis.
Imagine an individual typing in a search phrase into Google or Bing, it’s practically a shot in the dark. However, the search engine is behind the scenes cranking out results based on an algorithm that is designed to process what websites seem the most relevant and the highest quality. Search engine optimization is used to improve rankings, but an SEO audit is used to analyze how well your site is faring against all the competition out there. Once you’ve got the problem, you can work towards a solution.
The Steps of an SEO Audit
Like with taxes, you have two choices: muddle through yourself and hope you don’t do something wrong, or get a professional to do it and know they’ll do it right. As a web agency, we definitely recommend letting experts handle it. A comprehensive SEO audit should be able to provide you with information about how you can improve on your website (sort of online report card) and can also lead you to solutions to the problems that arise.
The first step to take is a technical SEO analysis. This specifically looks at issues within your website that might prevent customers from reaching the information they are looking for. This looks at two main elements: accessibility and indexability. Accessibility is exactly what you think; it tests how easily individuals are able to reach your website. This can be affected from HTTP status code, site structure, or sitemap are some of the features that can limit your accessibility. Indexability is how the pages within the search engine are presented.
The next step is an on-site audit, also known as a local SEO audit. If you’re a locally based business, it’s important to include a local SEO audit at some point in your SEO audit process in order to determine how you are doing within local search rankings. We are locally based in Chicago, and so it would be helpful for us to see how we are doing amongst local search engine results. The most common problem that arises with this is in the URLs, which is essentially the gateway to your page.
After an on-site audit, the next step is to perform an off-site audit. This determines how popular your website is with off-page ranking factors, as well as how trustworthy your website is perceived. In this context, popularity refers to the amount of traffic you are getting to your website versus how much traffic your competition is getting.
Next, you should perform an SEO content audit. This process analyzes the content that is on your website, in terms of the actual material you’ve put on it. Generally, this is the content that is written about your products or services. The things to avoid are posting conflicting information about products or services that may confuse customers (and the search engines) or not included relevant information for certain pages. Keywords play a huge role in this portion of the site audit SEO, because you want a good balance of keywords while still keeping the keywords relevant to what the page is about. Duplicate content can also pop up as a problem in the SEO content audit.
When You Should Perform an SEO Audit
If you’ve found that your website is plateauing or going through a dry spell, and you’ve been trying to boost traffic but you don’t feel like it’s working, then it’s time to perform an SEO audit. In the case of website optimization, quick fixes are like putting a band aid on a bullet hole. A comprehensive audit will show the underlying issues that are causing your website to be less successful then it should be.
Some business owners are worried about the SEO audit cost, but the importance of this process is well worth the investment. Search engine optimization is one of the most important digital marketing strategies, but without research and an audit, you won’t have any ideas on how to improve.
At Wezom Studio, we are more than prepared to help guide you through the entire process of an SEO audit. We are a Chicago based, full-service web agency with more than a decade of experience. We know how important it is to conduct an SEO audit for your website, and we will ensure that every problem is addressed and everything that needs to be done to help your website and business grow, will get done. So, take action now to make your website optimized to rise up search engine rankings powerfully and quickly.
Ready to conduct a comprehensive SEO audit to revamp your website and boost your business potential? Then contact us today to start your SEO audit with Wezom Studio! Have any experiences or questions with SEO audits? Leave a comment below and share your thoughts with us.