Invest in Smarter Marketing With Search Engine Optimization
Search Engine Optimization, or SEO for short, is currently one of the top ways to improve visibility and traffic to a website. Its purpose is to work with the search engine algorithm in order to attract a company’s target audience and gain higher rates of conversion. The best company for SEO services in Chicago is Wezom Studio. As one of the top Chicago SEO companies, we are dedicated to showing you how search engine optimization can dramatically increase your ROI, rates of conversion, and your customer base.
So, what is search engine optimization? It is a marketing technique that works to provide higher rates of visibility within search engine results by manipulating the algorithm by enhancing technical and creative elements within a website. There are a variety of ways to do this, and a lot of it works with the words on your page (think: keywords) as well as getting other, credible sites to link to your website. It can even come down to just changing the way your site loads and navigates in order for a search engine to value it higher than other websites because it is created in a structure that the search engine understand.
Why Do You Need SEO?
Although there are some nay-sayers who think that SEO is slowly losing its effectiveness. However, it still works and it’s not going to stop working as effectively as it does anytime soon. Even with only the basic SEO techniques applied, it’s going to work effectively.
The vast majority of web traffic to any website comes from search engines, primarily top ones like Google, Bing, or Yahoo. Search engines are the primary source of information and research for the vast majority of people, particularly people with smartphones. As a company, you can structure your website and its content in a way that it makes the most out of what a search engine is looking for when an individual types into a search query (the phrase or word typed into the search box).
As smart as search engine algorithms are, they still can’t do it all on their own. By using SEO, you can make your website more likely to be found in search engine results. With SEO that is done well, you can find yourself ranking higher and higher on search engine results. Imagine you’re searching for something on Google, say “SEO company Chicago” and thousands of millions of results pop up. You are most likely going to pick a result that shows up on the first or second page of results. By using SEO, you can work with the system in a way that can get you on the first pages and increase your visibility to potential customers.
The bottom line? SEO is one of the best techniques to implement targeted marketing, and 9 out of 10 business find that implementing SEO techniques within their website showed a positive ROI. It’s an exceptional way to promote your business and generate leads in order to obtain new clients.
Can You Do SEO Yourself?
Technically? Yes. A basic understanding and a small amount of changes can, legitimately, make a big difference. However, well executed SEO can be very complex. Particularly when it comes to make technical changes within your website. Wezom Studio, a Chicago SEO services company, has the sort of experience and knowledge (as well as a deep team of designers, developers, and SEO specialists) to work with your website and analyze every little thing that can be changed.
The difference between doing it yourself and working with a specialized team, is that someone with experience can make every single page of your website a search engine rankings machine. Not only can you work with your content to optimize it for keywords to make it more relevant to search queries, but there are technical components of optimizing a site as well. Things like slow or glitchy website performance, or duplicate content, as well as tricky navigation set-up, are all things that can hinder your ability to rise in search rankings. A Chicago SEO agency, like Wezom Studio, can go through your entire website with an SEO audit and analyze exactly what need to be changed or updated.
How Much Does SEO Cost?
With most marketing strategies, it’s going to cost about as much as your budget can handle. Many agencies will work with the budget you have and do the equivalent amount of optimization. A complete overhaul of your website’s technical aspects as well as keyword research and rewriting content is a lot of work. But small changes can make a big difference; if you’re a small business owner that can’t afford a total overhaul of your website there are plenty of ways to get affordable SEO services.
Overall, SEO is one of the most cost-effective digital marketing strategies. It’s worth the investment because it will provide you with a very good ROI. Also, after you’ve paid for the initial optimizing of your website, it doesn’t cost you anything to for your website to show up higher in the search rankings.
At Wezom Studio, we use a comprehensive approach to our SEO services with a variety of diverse actions that mold your website into one that will rank higher in search engine results and increase your profit. We begin with a detailed analysis of your website, followed by an internal optimization of content, and then a full optimization. If you want to work with the best company for search engine optimization in Chicago, then contact us today to start your project with Wezom Studio! Have experience with SEO or questions about our services? Leave a comment below and share your thoughts with us.