Cryptocurrencies have long gone beyond being an experiment for a small group of enthusiasts. Today, they are integrated into the global financial system, influence the economies of entire countries, and are becoming part of corporate business strategies. At the same time, Bitcoin mining has evolved into a large-scale industry with huge investments, high-tech data centers, and complex infrastructure.
As part of a WEZOM podcast, we spoke with entrepreneur Sergii Gerasymovych, CEO of EZ Blockchain, a company specializing in infrastructure for Bitcoin mining and energy solutions. The dialogue, moderated by Sergii Guzenko, CEO of WEZOM, turned out to be open and highly practical. As a result, we gained many valuable insights.
Buying vs. Mining: The Key Dilemma of the Crypto Market
Many people interested in cryptocurrencies often ask the same questions: when is the right time to buy Bitcoin, and is mining still profitable today?
According to Sergii Gerasymovych, buying Bitcoin is always relevant, as this asset has proven its resilience in the long run. Mining, however, should be treated as a full-fledged business that requires strategy, team management, cost control, and long-term planning.
Mining as an Industry: Complexity and Scale
Mining can hardly be called a simple process. It includes a wide range of aspects:
As in any production business, operational expenses play a key role here. Those who know how to optimize them gain a clear market advantage.
The Team: The Main Asset and the Biggest Challenge
The success of a company directly depends on the people behind it. However, in dynamic industries, teams never remain unchanged. On average, every 3–4 years, teams evolve: some employees leave, others join, and roles shift.
Sergii Gerasymovych emphasizes that entrepreneurs need to accept this reality.
Profitability and Market Cycles
Mining is directly tied to Bitcoin’s market phases. Its economy follows four-year cycles that include both explosive growth and stabilization periods. In favorable times, companies can generate massive profits in just a few months, while in other periods, the main task is optimization and maintaining stability.
Gerasymovych underlines: running an unprofitable business is extremely difficult. If the losses stem from internal decisions or mismanaged costs, responsibility lies with the entrepreneur. If the reasons are external — regulations, war, or energy costs — then adaptability becomes the key.
Strategy and the Role of Education
For a founder, strategic thinking is crucial. It means not only solving daily issues but also building long-term business scenarios for years ahead.
Education plays a vital role here. According to Gerasymovych, programs like MBA provide entrepreneurs with the necessary tools for scaling:
Finance, he notes, is a matter of trust. Knowledge gives entrepreneurs confidence in making long-term decisions.
Personal Brand and Transparency
Another key factor for modern business is openness and communication with the market. Sergii Gerasymovych actively runs a YouTube channel and shares his expertise. While it requires significant effort, it builds trust, shapes an expert image, and creates new opportunities for partnerships.
He believes that if professionals don’t share knowledge, the space will be filled by people who know little about the subject. That is why transparency becomes a competitive advantage.
Conclusion
The WEZOM podcast with Sergii Gerasymovych highlighted that the crypto business is not about quick money. It is about systematic work with people, long-term strategy, financial literacy, and transparent communication with the market.
Winners are those who look ahead, plan years in advance, invest in their own education, and build businesses capable of withstanding market cycles and rapid changes.
Find even more valuable insights in the full podcast on YouTube.