NutriTrack
Our team has recently completed a mobile AI-based healthy eating startup called NutriTrack. The next step in its development was launching it as a mini-app within the Telegram messenger.
The name NutriTrack is fictional, as our client’s brand is protected by an NDA.
We created an integrated Telegram web application leveraging the existing backend of the NutriTrack mobile service.
An interactive AI-driven mobile app for tracking nutrition, accessible directly within the user's messenger.
Unlike regular Telegram bots, embedded mini-apps offer a fully functional web interface. It opens within the messenger as a separate window.
The mini-app allows selling premium service features using "stars"—Telegram's internal currency. Unlike transactions in the App Store, such payments do not incur additional fees.
"Telegram Stars" are purchased directly within the messenger and can be easily converted into the TON cryptocurrency. The app's integration with the Telegram crypto wallet is a convenient and secure solution.
Developing the embedded mini-app using an existing backend took only 250 hours. The client's startup effectively gained a new direction: selling products within Telegram's blockchain ecosystem, which currently includes nearly a billion users and is rapidly growing.
The new mini-app has successfully launched and already attracted its first few hundred users. The team is gathering their feedback and working on updates. The client's future plans include introducing new features and, in the long term, even creating a marketplace for healthy eating products and services.
