Client
Our team has been successfully collaborating with HAULK, one of the leading trucking operators in North America, for a long time. Together, we have implemented a unique digital logistics business management ecosystem that consolidates fleet management, technical support, and partner engagement processes. Now, the client has decided to use the experience and established infrastructure to launch a new line of business. Actually, they turned to us to create a full-fledged online store of auto parts and equipment.
ObjectiveWe have implemented a unique eCommerce platform from scratch to meet all the specifics and requirements of the client's business.
Project Team
WORK APPROACH
Implementation of a spare parts sales system
Creation of a website
Provide personalized price quotes
Implementation of a spare parts sales system
- Implementation of a spare parts sales system from the company's warehouses, based on a wholly updated back-office infrastructure of the auto repair shop (BodyShop).
Creation of a website
- Creation of a website for ordering and paying for spare parts, aimed at B2B and B2C customers
Integration with an online back-office platform
- Integration of the site with an online back-office platform for truck maintenance, inventory accounting, price and quote management, reporting, and analytics;
Provide personalized price quotes
- Implementation of a checkout to provide personalized price quotes to customers, as well as integration of payment services.
TECHNICAL ARCHITECTURE
As the main tech stack, we chose:
As the main tech stack, we chose:
- PHP Laravel – for implementing business logic, authorization mechanisms, and API connection;
- React – for implementing the frontend with a dynamic and highly interactive user interface;
- PostgreSQL – for secure storage of constantly growing data.
RESULTS ACHIEVED
100% coverage of the HAULK audience
Personalized eCommerce experience
The project allowed the company to apply its experience, infrastructure, and advantages to break into a new business area - auto parts retail.
100% coverage of the HAULK audience
- 100% coverage of the HAULK audience with a modern online sales service;
Personalized eCommerce experience
- Personalized eCommerce experience for all categories of customers, which was previously impossible.
The first buyers of the new store were the company's partners who have been using its services for a long time. The store also attracted a new relevant audience from the trucking industry.
Working on this unique online store became a very important eCommerce case for the WEZOM team in the United States market, which is characterized by extremely tight competition. However, we are confident that the demand for such solutions will only grow in the future.
