We built a unique eCommerce platform for the client's non-standard business needs.
The user flow in the client's market niche is significantly different from classic eCommerce since the sale of civilian guns is strictly regulated. Moreover, the portal should adequately present the benefits of the STVOL brand and its projects, such as a shooting range of goods. All this should have been taken into account when developing the new website version.
- 4 years ago, we developed a new website for STVOL from scratch -- it replaced an outdated template engine. Since then, the team has provided two redesigns aimed at improving usability and visuals.
The basis for the new, third redesign was in-depth research of its audience. We studied behavioral metrics and real user feedback to make key decisions on simplifying usability. The agile scrum approach allowed us to quickly move to the technical development cycle and adjust it according to customer feedback.
.png)
The best search capabilities on the website. The team spent a lot of time to improve the experience of checking the STVOL catalog. The ElasticSearch engine gave the search bar flexibility in understanding queries, and carefully tuned voice search provided convenient search capabilities on a smartphone.
New loyalty system
- The bonus and promotion program for STVOL customers has been formed for decades, so it was partly based on offline. With the updated website release, we moved everything to the digital plane and created a single loyalty system offering benefits for all buyer categories.
Comprehensive integrations
- The new website is seamlessly integrated into the STVOL digital ecosystem: it is combined with CRM, inventory management system, accounting software, marketing tools, analytics platform, payment, logistics services, etc.
AI-based personalization
- For the personalized recommendation system, the team implemented a neural network with a hybrid approach to filtering and integrated it into the store via API. The model is constantly self-learning and improving."
- HTML for creating product cards, order forms, and catalog pages;
- MySQL for consolidated storage of information about products, orders, and buyers;
- CSS for the UI design, including color scheme, fonts, and adaptability;
- Laravel, a PHP framework for fast and secure development of eCommerce solutions with advanced functionality, including shopping carts, payment systems, and order management tools.
A new level of customer experience and personalization in gun eCommerce. The third redesign of STVOL has become an important milestone in the development of this online store.
The team's efforts to simplify the user flow, improve the search experience, and digitalize the loyalty program helped attract a new audience and increase the engagement of existing customers.
- Now, 100% of customers use a single loyalty system combining online and offline bonuses.
- The new system of individual recommendations based on AI improved the dynamics of repeat purchases and conversion significantly.
Our cooperation with STVOL is one of the best examples of the benefits of custom eCommerce development for unique business needs. It provided the store with unlimited opportunities for scaling, functional development, and the discovering new success formulas.
