22 August 2017
views - 1540
8 major Google ranking signals in 2017
Google’s ranking algorithm has stacked up by more than 200 components or signals. Though, the numbers are astonishing, they can become reasonably difficult for a normal human being to understand. Having said that, SEO is not about ticking all the boxes, it is about ticking the major boxes, right. The...
07 August 2017
views - 1760
3 reasons SEO belongs at the beginning of a project, not the end
Search engine optimization (SEO) is mostly brought in by content marketers after finalization of the project. Once the blog post or a marketing campaign is completed, SEO tends to kick in and hence, related keywords are then inserted into the content. But, the sad part is that this routine is...
24 July 2017
views - 2990
Google Voice Search
The main purpose of voice search is only thought to be associated with local and business to consumer (B2C) search engine optimization (SEO). Generally, people use it to get guidance to a nearby location or when wanting to know the next step during a cooking recipe. But, gradually the purposes...
13 July 2017
views - 1600
5 common mistakes made by B2B paid search novices
The following is a common situation in a business to business (B2B) marketing environment: Imagine being a member of marketing team of a B2B organization where you have successfully learnt the skill of executing digital campaigns through various marketing pathways. The pathways would include email marketing, content marketing, trade shows,...
26 June 2017
views - 1930
10 Hidden Ranking Facts
The article will focus on top ten secreted ranking facts along with data supporting those facts. Out of the 10 facts, nine would be true while the remaining one would be false. Fact No.1 – Website rankings are affected by click-through rate Even though Google denies it, but Click through...