Wezom Blog

Our best practices to push your business forward
8 major Google ranking signals in 2017
Google’s ranking algorithm has stacked up by more than 200 components or signals. Though, the numbers are astonishing, they can become reasonably difficult for a normal human being to understand. Having said that, SEO is not about ticking all the boxes, it is about ticking the major boxes, right. The following are the list of top eight…
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3 reasons SEO belongs at the beginning of a project, not the end
Search engine optimization (SEO) is mostly brought in by content marketers after finalization of the project. Once the blog post or a marketing campaign is completed, SEO tends to kick in and hence, related keywords are then inserted into the content. But, the sad part is that this routine is not only out of date but also very unproductive. The…
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Google Voice Search
The main purpose of voice search is only thought to be associated with local and business to consumer (B2C) search engine optimization (SEO). Generally, people use it to get guidance to a nearby location or when wanting to know the next step during a cooking recipe. But, gradually the purposes of voice search are expanding and have started to…
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5 common mistakes made by B2B paid search novices
The following is a common situation in a business to business (B2B) marketing environment: Imagine being a member of marketing team of a B2B organization where you have successfully learnt the skill of executing digital campaigns through various marketing pathways. The pathways would include email marketing, content marketing, trade shows, search…
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10 Hidden Ranking Facts
The article will focus on top ten secreted ranking facts along with data supporting those facts. Out of the 10 facts, nine would be true while the remaining one would be false. Fact No.1 – Website rankings are affected by click-through rate Even though Google denies it, but Click through rates impact rankings. It may not be as simple as it…
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7 Management Hacks for SEOs
Around 2 trillion searches are made annually via Google and 93% of the online activities begin with those searches. The fact that Google makes over 600 changes every year, it becomes increasingly difficult for SEO managers to get proper results. Therefore, this article would focus on 7 time-management techniques for SEO managers to fetch…
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Small website optimize: On-Page and Mobile Factors
Dedicated search engine searches are the best source of diverting visitor traffic towards a website. And the traffic can result in potential customers and profits if the process is properly completed. Therefore, any size website can compete in a competitive environment even if it has no visitor traffic at the moment. Hence, making it vital to…
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Title tag tips and hacks
The focus of the article is to provide an in-depth review of title tags and the way it supports increasing visitors traffic and search engine ranking of a website. After so many innovations in the world of search engine optimization (SEO), the question that is widely asked is, are title tags still a worthy option? The recent studies and…
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Why UX is pivotal to the future of SEO?
Courtesy of machine learning, search engines have progressed leaps and bounds. This acceleration and progress have enabled search engines to provide the most appropriate results with a focus on content as well as user experience (UX). The betterment of search engine's performance is directly related to customer satisfaction. The higher the…
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Strategic SEO Decisions to Make Before Website Design and Build
The entire purpose of this article is to locate and pinpoint the important SEO aspects of a website before sending it to designing and developing team. The article would also include a SWOT analysis and have informative pricing models. But, by all means it shouldn’t be considered as a must have pre-launch checklist because the idea is to only…
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In our blog, you will find lots of helpful information on digital marketing, SEO and optimization, web development, mobile and web programming. We have long-term expertise in the industry, and we would be glad to share our knowledge with you!

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