3 reasons SEO belongs at the beginning of a project, not the end
07 August 2017
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Search engine optimization (SEO) is mostly brought in by content marketers after finalization of the project. Once the blog post or a marketing campaign is completed, SEO tends to kick in and hence, related keywords are then inserted into the content. But, the sad part is that this routine is not only out of date but also very unproductive.
The…
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Google Voice Search
24 July 2017
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The main purpose of voice search is only thought to be associated with local and business to consumer (B2C) search engine optimization (SEO). Generally, people use it to get guidance to a nearby location or when wanting to know the next step during a cooking recipe. But, gradually the purposes of voice search are expanding and have started to…
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5 common mistakes made by B2B paid search novices
13 July 2017
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The following is a common situation in a business to business (B2B) marketing environment:
Imagine being a member of marketing team of a B2B organization where you have successfully learnt the skill of executing digital campaigns through various marketing pathways. The pathways would include email marketing, content marketing, trade shows, search…
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10 Hidden Ranking Facts
26 June 2017
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The article will focus on top ten secreted ranking facts along with data supporting those facts. Out of the 10 facts, nine would be true while the remaining one would be false.
Fact No.1 – Website rankings are affected by click-through rate
Even though Google denies it, but Click through rates impact rankings. It may not be as simple as it…
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7 Management Hacks for SEOs
16 June 2017
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Around 2 trillion searches are made annually via Google and 93% of the online activities begin with those searches.
The fact that Google makes over 600 changes every year, it becomes increasingly difficult for SEO managers to get proper results. Therefore, this article would focus on 7 time-management techniques for SEO managers to fetch…
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Small website optimize: On-Page and Mobile Factors
09 June 2017
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Dedicated search engine searches are the best source of diverting visitor traffic towards a website. And the traffic can result in potential customers and profits if the process is properly completed. Therefore, any size website can compete in a competitive environment even if it has no visitor traffic at the moment.
Hence, making it vital to…
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Title tag tips and hacks
01 June 2017
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The focus of the article is to provide an in-depth review of title tags and the way it supports increasing visitors traffic and search engine ranking of a website.
After so many innovations in the world of search engine optimization (SEO), the question that is widely asked is, are title tags still a worthy option? The recent studies and…
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Why UX is pivotal to the future of SEO?
16 May 2017
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Courtesy of machine learning, search engines have progressed leaps and bounds. This acceleration and progress have enabled search engines to provide the most appropriate results with a focus on content as well as user experience (UX).
The betterment of search engine's performance is directly related to customer satisfaction. The higher the…
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Strategic SEO Decisions to Make Before Website Design and Build
27 April 2017
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The entire purpose of this article is to locate and pinpoint the important SEO aspects of a website before sending it to designing and developing team.
The article would also include a SWOT analysis and have informative pricing models. But, by all means it shouldn’t be considered as a must have pre-launch checklist because the idea is to only…
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Link building
18 April 2017
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Link building, which is also considered as a type of search engine optimization (SEO), is arguably the most difficult forms of digital marketing for small and medium-sized enterprises (SMEs). This article would guide you through the wilderness of link building and its benefits to SMEs.
Link building primarily means increasing the authority of a…
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