Trends in the European Market and Real Estate Software for Your Business

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Industry: REAL ESTATE SOFTWARE

According to Grand View Research, the global real estate industry is one of the largest in the world and is estimated to be worth over $3.7 trillion due to the daily influx of new investors.

The real estate market in Europe is currently undergoing changes. For instance, due to the present inflation of real estate prices, Europe must prepare for a rising housing crisis. The real estate market is dynamic since not every consumer has the same want. While willing to spend money, potential buyers only desire properties in a particular region, timeframe, and location.

Agents may occasionally find it difficult to narrow down their choices, which is where real estate application development comes in. Real estate software is a technical advancement that caters to the demands of buyers, sellers, and real estate brokers in the real estate business.

New Developments for Real Estate Investors in Europe

1.As the pandemic continues to subside, home prices will rise.

House and property prices in Europe will start to rise and return to normal as the epidemic begins to settle.

An accurate understanding of this issue may be gained by researching the Georgian real estate market. Although it is still recovering, analysts like David Kezerashvili are optimistic that it will recover quickly, like it has before. It seems expected that the remainder of Europe's real estate market will experience a similar upward trend.

2.The growth of the European real estate market will be slowed by the conflict in Ukraine.

Over 6,500 people have died as a result of the conflict in Ukraine, claims CNBC. Additionally, it has reportedly resulted in the deaths of almost 13,000 Ukrainian soldiers thus far. The real estate industry in Europe is suffering the effects of this battle the most keenly.

There is an energy crisis globally, especially in Europe, as a result of the conflict. Costs for developing new properties are rising as a result of rising energy prices. The globe will be anticipating a worldwide recession at the same time as rents and occupancy rates will be declining. The real estate market in Europe is thus expected to slow down.

3.Millennials are also making real estate investments in Europe.

Entrepreneurial and executive millennials have strong purchasing power. They are running their family-owned business or holding executive roles at various IT companies. This specific set of people frequently interprets things in terms of ROI (ROI). That implies that they anticipate a return on their investments.

In terms of real estate, these millennials will either utilize the homes as their primary residences or even as holiday properties.

4.Growing Popularity of bigger homes.

The COVID-19 epidemic stressed the need to overcoming home-confined boredom. Having a big house doesn't hurt, whether you're staying in and working from home or just taking a vacation. These huge homes are increasingly considered necessary in Europe.

Europeans are buying large houses, as they want to live in residential complexes with a lot of room for a few people or own an entire residential property by themselves.

What Are the Benefits of Real Estate Software for Your Company?

Workflow automation and marketing

Instead of performing the job manually, company owners can inform their clients about their newest endeavors, offers, and properties that are for sale as well as send emails and notifications with real estate software solutions. This makes it easy to grow their brand and construct a sales funnel.

New possibilities

Every business wants to expand and make money, but doing so also creates new opportunities. Adding additional features to the software solution can not only simplify your work but also lessen the number of challenges faced. For instance, integrating a chatbot into a real estate app would enable your customers to ask queries, which you can then quickly address.

Safe and scalable

Today, security is a top priority for businesses, and apps are protected with many layers of security to avoid fraud. Additionally, you may review and measure traffic on a weekly, monthly, and annual basis to see where you need to improve so that you can accomplish your objectives.

It’s simple to control

For all of the business requirements, you might benefit from creating a real estate application. However, the most significant advantage is that it will help you or real estate agents manage all of their activities, including selling properties and categorizing them according to filters and categories, their clients, paying taxes, and other duties. Your burden will be indirectly reduced because you can access everything inside the app and keep track of ongoing activity.

Maintaining relationships and generating potential leads

Real estate software solutions allow management of all of your operations as well as create potential leads. By utilizing a business app, you may manage all of your clients and maintain the relationship for years. By using the word-of-mouth marketing technique, you are able to inform and interact with your customers while also attracting new potential customers.

Real Estate Software Types

1.Personalized Real Estate Software

This is the most often used kind of real estate software solution that is offered. Your demands might be catered for, and you could immediately benefit from features like user- and mobile-friendly design, affordable development costs depending on feature quantity and complexity, and more.

2.CRM Program

Typically, this kind of software concentrates on customer happiness and effectively addresses issues. It is a helpful tool for boosting sales, and customer retention is crucial in industries like real estate. Businesses who use CRM software see an increase in sales by 29%.

3.Real Estate ERP Software

This is a top-notch software option that you might use in your real estate business. You may manage everyday operations, payroll, financial reporting, and other business chores with its help. Automation may eliminate up to 40% of repetitive processes, increase productivity by 1.4%, and cut down on weekly waste of about 22 hours.

Why Make Software for Real Estate?

97% of home buyers conduct online property searches utilizing websites and mobile applications, according to the NAR 2021 survey.

Here are some explanations as to why this will benefit your real estate business:

• Developing software for the real estate industry aids in preventing fraudulent transactions.
• Almost anything may be purchased at any time and from any location with a few clicks.
• It will improve brand awareness and provide your consumers a more individualized experience.
• It will give your customers in-depth market research, increasing engagement and conversion rates.
• It lowers expenses while increasing user engagement.
• By automating tedious manual operations, it gets rid of paperwork.
• It provides you with access to reliable data that you may use in the future to find additional potential customers.

Must-Have Features for Real Estate Software Solutions

Among the crucial elements that should be included in real estate software are:

• Quick responses and live chats
• User onboarding and registration
• Property listing/removal and database (Inbuilt messaging and calling feature)
• Categories and filters
• Analytics and a dashboard
• Round-the-clock customer care
• Push notifications
• Integration of maps
• Fee calculator
• Virtual property tour
• Property and lease management
• Ratings
• Reviews, comments and 24x7 customer service

Conclusion

It might be challenging to follow certain trends while investing in this market. But for now, being aware of the ones described above ought to be sufficient.

In order to achieve greater levels of client satisfaction, it is also crucial to meet their needs. You can only do this if you thoroughly research what your customers want. The number of features you want to provide your customers will also affect how much creating real estate software solutions will cost. However, the complexity, design, and technology stack that you desire for the application will all affect how much it will cost to construct.

A valuable tip for boosting your sales and producing leads to reach new heights in the market is to invest in the development of real estate software.

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Mikhail Fetisov Head of Mobile Department
Developing software for the real estate industry will improve brand awareness and provide your consumers a more individualized experience Have you ever had this experience?
Work with Roshen, Interpipe, Delivery, Bepec, Elf-Decor, Elit Ukraine etc.
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