According to these mobile app usage statistics, consumer spending on Android and iOS apps has grown to $150.1 billion in 2024, and this figure is likely to increase in 2025. In general, with a thoughtful approach to development, a mobile app provides a business with a stable income and sometimes even becomes its main source. Below, we, as an international IT company, will share our insights on why businesses need mobile apps.
1. Boost Customer Engagement
Opening up new communication channels is one of the greatest benefits of mobile apps for business. Moreover, if implemented correctly, they allow businesses to maintain constant interaction with customers, influencing their behavior. In particular, in our projects, we often note that high-quality UX extends user sessions and increases the likelihood of conversion by stimulating motivation.
The possibility of real-time response plays an equally important role in attracting and retaining users: in practice, in an average mobile app for customer engagement, this can be implemented through instant status updates, push notifications, chats with support, live tracking (if the application is used for online shopping), etc. To make a positive impact on NPS, the main thing is to implement scenarios using these features so that they don’t irritate users.
Finally, a few words about personalization, which in modern apps is achieved through dynamic recommendations, personal onboarding, interface adaptation to user behavior, etc. They are also capable of increasing conversion and average check, which has been confirmed many times in projects both from the eCommerce sector and outside it.
2. Increase Customer Loyalty
The app can help you build long-term relationships with customers, turning one-time purchases into repeat ones, for example, through well-implemented loyalty mechanics.
First of all, we are talking about the implementation of app-based loyalty programs, for example, through multi-level status award systems, cumulative bonuses, and game mechanics. In a number of our projects, the introduction of such programs significantly reduced churn and increased the frequency of repeat purchases.
Additionally, it’s worth considering exclusive in-app deals and offers available only within the app – they can also become a tool for “pulling” users into the sales funnel. For example, in many cases, we recommended testing temporary and geotargeted offers to cause the FOMO effect – this often increased both primary and repeat traffic.
3. Enhance Brand Visibility
A mobile application can become a full-fledged media platform for a brand, which, due to brand visibility via app stores and the constant presence of an icon on the desktop, will enhance its recognition.
In particular, the App Store and Google Play can rightfully be considered platforms for organic user engagement and retention (through ASO, ratings, reviews, etc.) – that's why we do not abandon our clients after publishing their apps and help them optimize the listing and maintain good positions, working on metrics and reviews.
As for the app’s icon on the user device’s screen, it can become a daily reminder of the brand. The fact is that people click on apps more often than they open websites through a browser, so the habit of using your product is formed faster.
4. Enable Direct Marketing Channels
Unlike email and social networks, a mobile application provides direct and fast communication and, if used correctly, becomes the most effective customer retention tool.
The easiest way to ensure this communication is to rely on push notifications benefits. However, it’s important not to overuse them – for this, we, for example, set the optimal frequency according to the target audience’s segmentation and conduct A/B testing of their content to maximize CTR.
It’s also crucial to rely on behavioral targeting, namely triggers based on actions: abandoned cart, viewing a specific category, inactivity, etc. Campaigns that take these triggers into account bring many more conversions, because the message arrives at the most appropriate moment.
5. Improve Operational Efficiency
Mobile solutions can be used not only for interaction with clients – they can also bring significant benefits in automating internal business processes (for example, if a company has field employees or deals with sensitive data, such as banks, medical centers, etc.).
In general, over the years of our practice, we have implemented more than a dozen such solutions, like customer support modules, as well as full-scale LMSes and TMSes. All of them did what ready-made analogs were not capable of – they provided end-to-end automation of complex operations affecting the work of several departments. As a result, our clients managed to achieve operational efficiency, reduce overhead costs by 30% or more, minimize the number of errors associated with the human factor, and increase customer loyalty through apps.
6. Gather Actionable Customer Insights
Mobile apps allow businesses to collect and analyze data about user behavior in real time, thereby helping them accurately determine the needs of their audiences and form product and marketing decisions based on proven facts.
In particular, built-in systems for collecting customer feedback and analytics fix every stage of the user's interaction with the application, from button clicks to navigation routes, identifying bottlenecks in the user path, and, thus, helping businesses to gradually improve the interface, reduce the risk of errors, and respond quickly to market changes.
7. Drive More Sales
Mobile applications make it possible to organize sales directly, without unnecessary steps, which increases conversion and reduces associated costs. This is facilitated by the accelerated payment process and personalized offers.
In particular, you can achieve sales growth with mobile apps through the built-in functionality for online purchases (for example, it becomes available through integration with Apple Pay, Google Pay, and other payment services) that allows the user to purchase additional goods, services, or content in just a few clicks. This increases the average check and opens up new sources of income, especially in the eCommerce, gaming, and edTech sectors.
8. Stand Out from Competitors
Competition in the digital plane is predictably growing, and a mobile application can become one of the most effective tools for differentiation and strengthening a competitive advantage – for example, thanks to its unique functionality, recognizable and eye-catching design, as well as overall user friendliness.
To achieve this, you will need to tailor your app’s functionality to the specific needs of your audience – for example, this could be AR fitting, voice control, or integration with smart devices.
Thanks to these “chips”, your application will increase the level of service and improve the customer experience, which means it will become a must-have on the screens of thousands of user devices.
9. Increase Accessibility
A mobile app by default provides 24/7 access to the company's products and services, regardless of the time and location of the user, which is critical to the success of international brands and companies with geographically distributed target audiences.
However, to enhance this advantage, you can also implement an offline mode so that users can interact with your software’s functionality without an Internet connection or with poor quality. This maximizes the business value of mobile apps, especially in the areas of logistics and tourism, where access to the Internet may be limited.
10. Support Business Scalability
Mobile applications allow businesses to scale by automating processes and simplifying entry into new markets. This is achieved through proper architecture design, which, with minor optimizations, will allow the software to handle significantly higher loads without losing performance.
Scalability can also be achieved through additional integrations (which is also important to include in the architecture from the start). This means that as business processes in your company become more complex and cover an increasing number of autonomous systems, you’ll be able to synchronize data flows between them through your mobile application, and, thus, ensure end-to-end automation.
Why 2025 Is the Right Time to Invest in a Mobile App
The change in consumer behavior after the COVID-19 pandemic has made them accustomed to solving most problems via smartphones – this is what has actually triggered another surge in the emergence of new mobile applications.
At the same time, in the context of intensely growing competition, it’s important to launch a product on the market before competitors, and what, if not cloud services and AI, can help with this. In particular, the first technology can speed up the development process and improve the quality of code/UX, while the second can become an excellent basis for ensuring long-term scalability of the product.
If you want to get the most out of mobile apps advantages without sacrificing your budget or timelines, feel free to contact us, and we will take on the development process.
How WEZOM Helps Businesses Launch Successful Mobile Apps
Our services cover the full cycle of mobile development, from ideation and competitor research to publishing the application in app stores and its subsequent ASO/updates. At the same time, all our solutions take into account the specifics of our clients' industries and are aimed at achieving maximum mobile app ROI.
In general, if you are looking for a reliable tech partner to whom you can safely delegate either the entire SDLC or its individual stages, just schedule a free consultation with us, and you will find out how a new digital product will be able to boost your business.
Conclusion
We believe that a mobile application can become a full-fledged business asset that directly affects its long-term profits and competitiveness. Therefore, if you are looking for a team to implement it, do not waste a minute and contact us.