The Future of Business Panel Discussion, held on September 27, was a resounding success, bringing together leading players in the IT industry. Among the distinguished attendees were WEZOM’s founder, Serge Guzenko, Managing Partner, Eugene Patalyak, and Oleksandr Zavadiuk, a United Airlines IT Consulting employee. The focus of the panel discussion was on how modern IT solutions are transforming businesses, boosting their efficiency, and helping them adapt to new market conditions, particularly during global expansion into the U.S. market.
This discussion was not just significant for the industry but also for WEZOM, as we continue to implement cutting-edge technologies amidst the ongoing global digital transformation. In today’s world, where technology dictates competitiveness, the ability to adapt is a key condition for success. WEZOM is committed to strengthening its position both locally and internationally, with a particular emphasis on expanding its presence in the U.S.
Key Discussion Points
During the panel discussion, participants explored key factors influencing business growth in the context of global shifts. It was essential to highlight specific solutions that help companies remain competitive.
Impact of IT Solutions on Business
One of the main topics of the discussion was the role of modern IT solutions in business transformation. Serge Guzenko, founder of WEZOM, emphasized that IT solutions have become an integral part of every company process — from optimizing internal operations to enhancing customer interactions. These solutions enable businesses to significantly reduce costs by automating routine processes, increasing productivity, and minimizing the potential for human error.
For example, the implementation of DevOps and automated software testing technologies initially raised concerns due to their costs, but they have since proven their effectiveness. “DevOps dramatically reduces product development time by ensuring continuous integration and delivery of code, ultimately improving the final product's quality,” Serge said. Automated testing, in turn, helps identify errors at early stages of development, reducing issues when the product hits the market.
International Expansion
The discussion also covered the challenges companies face when entering international markets. WEZOM is actively working on expanding its presence in the USA, despite all the difficulties at home due to the Russian-Ukrainian war. Nevertheless, the company has not halted its development and continues to work on attracting new clients.
In the U.S. market, WEZOM focuses on delivering concrete business results for clients, rather than simply offering technological solutions.
“Instead of overwhelming clients with complex technical products, WEZOM emphasizes how these products can help achieve tangible business goals — reducing costs, increasing profits, or optimizing operations,” (с) Serge Guzenko.
This approach allows WEZOM to remain competitive in the international marketplace.
The Value of the Team
Another crucial topic of discussion was the role of the team in a company's success. Serge Guzenko highlighted that WEZOM’s strength lies largely in its people.
Additionally, WEZOM places great emphasis on its consulting services. The company doesn’t just develop technical solutions but also helps businesses understand how to use them to achieve maximum results. This enables clients to get the most value from the technologies they adopt and to reach their desired business outcomes.
Exploring Key Trends
As technology continues to evolve, businesses must stay ahead by adopting the latest innovations. The discussion covered the most significant trends shaping the future of the industry.
Artificial Intelligence and Automation
The discussion also touched on the impact of Artificial Intelligence (AI) and automation on business. Eugene Patalyak shared examples of how WEZOM has used AI to automate processes for client companies. One such example involved automating data entry from transport documents, which significantly reduced the number of errors and sped up system operations.
However, along with the benefits of AI, risks were also discussed, particularly around cybersecurity. Eugene noted, “The use of publicly accessible tools like ChatGPT can pose threats to the confidentiality of company data.” Therefore, ensuring proper information protection is crucial when implementing AI solutions.
Startup Growth
The forum also addressed the development of startups. WEZOM representatives shared their experience working with companies that are just starting out. An important insight was that a startup’s success largely depends on attracting the right people and staying results-focused. Startups with high initial motivation often encounter challenges during the implementation phase, leading to a loss of energy and potential project closures.
Serge Guzenko also stressed the importance of project management and the proper use of IT solutions, so startups can reach their goals and survive in a competitive market.
Technological Challenges
One interesting example discussed involved WEZOM’s work with United Airlines. WEZOM has been addressing the challenges of automating processes for large corporations like United Airlines. The main difficulty of such projects lies in their scale, which requires a special approach to solution integration. The automation of processes related to flight cancellations showed how a well-designed IT solution can significantly improve a company’s operational efficiency and ensure high-quality customer service..
The Importance of This Event for WEZOM
WEZOM’s participation in such an event is an important step in strengthening its position in the international market. It allows the company to forge connections with new partners and clients while demonstrating its capabilities in IT solution development and implementation. Moreover, participation in these events helps WEZOM stay abreast of the latest industry trends and adapt more quickly to market changes.
“The company’s openness to new technologies and readiness to implement innovative solutions make it an attractive partner for international corporations” (с )Serge Guzenko
Next Steps?
The panel discussion underscored the importance of IT solutions for modern businesses, especially in an era of globalization and rapidly changing technological landscapes. Participants agreed that technologies such as AI and automation hold great potential but also require a serious approach to implementation, particularly in matters of cybersecurity.
For WEZOM, future development will involve strengthening its international market presence, expanding consulting services, and implementing cutting-edge technologies to optimize clients’ business processes. The outcome of the discussion showed that the company has a clear vision for the future and is ready to tackle new challenges in the IT world.
Lastly, WEZOM is preparing for the Ukrainian Business Forum, which will take place on October 25-26. This forum will serve as another opportunity for the company to showcase its innovative solutions and solidify its position both locally and internationally.
