Working Process
- Project Scope
Creating a corporate portal for a unique social company: design and UX development from scratch.
- Challenge
WRKfor operates within a complex business model that intersects the interests of migrants, government institutions, local authorities, and employers. Working in such a sensitive domain requires special attention to personal data protection and compliance.
In addition, the website needed to communicate empathy and be accessible to people from different cultural and linguistic backgrounds.
Approach
The platform was built on an open-source CMS that could be quickly customized to meet the project’s requirements. Particular attention was paid to compliance with the European GDPR regulations.
Multilingual support was another critical aspect. At launch, the website was available in English and Dutch. However, the WRKfor team includes specialists who speak Ukrainian, Danish, Arabic, Turkish, Farsi, and other languages. Therefore, the system architecture was designed to allow easy and correct addition of new language versions in the future.
Solutions
- Clear Value Communication
The portal is primarily aimed at potential clients and partners. It clearly communicates WRKfor’s mission and services, offers a structured interaction roadmap, and includes an online form for an initial consultation.
- Impact Section as a Trust-Building Tool
WRKfor’s social impact is not just part of its brand image — it directly demonstrates the company’s effectiveness. The Impact section features infographics, key figures, and real stories of people whose lives were changed through the organization’s work.
- Simplified Content Management
A user-friendly WordPress admin panel was implemented for users with minimal technical skills. This allowed the WRKfor team to easily and efficiently manage and update website content.
Proper Presentation of Psychological Rehabilitation and Integration Services
Key Outcomes:
- Lead growth increased by 18%
Business Impact
Within two months after the portal launch, the WRKfor team recorded a significant increase in inquiries — 18% compared to the previous two months.
Additionally, 39% of new leads reported that they contacted the company for the first time through the website.
This confirms that the platform effectively communicates WRKfor’s mission to potential partners and includes a strong call to action.
Beyond immediate results, the new portal provides long-term flexibility for growth — from adding new language versions to launching additional content blocks and sections.
For the WEZOM team, partnering with WRKfor had special meaning. The company originally started as a support initiative for Ukrainian displaced people and has helped thousands of individuals in difficult circumstances. Contributing to such a project was both a great responsibility and a meaningful success for our team.
