Client
The retailer was dissatisfied with their former beauty supply store website, which was built on a popular CMS and needed a more scalable, up-to-date platform. Kimito’s goal is to become the leading online beauty supply store in its niche within two years.
Creating a turnkey beauty supply eCommerce platform.
SOLUTION
We came up with a new design and developed a backend, integrated required CRM and accounting systems, and introduced a revamped catalog.
The store’s new design showcases an easy-on-the-eyes yet recognizable brand visual identity. The interface and user journey are, of course, based on the latest UI/UX trends.
The client needed to make sure the new beauty retail eCommerce platform seamlessly integrates with their existing business tools. We successfully integrated both their CRM system and data management platform.
In addition to a new product catalog, the site was equipped with innovative functionality. A custom AI-powered virtual assistant Kimi helps users choose cosmetics tailored to their personal needs. Automated skin type identification and cosmetic selection are enabled via AI. Lastly, product pages now feature a “buy in one click” button.
We created a rapidly performing, visually appealing eCommerce platform in just 125 days.
Customer engagement readings skyrocketed as a result. In the first three months alone, the updated online beauty website gathered as many customer reviews as the old site did in a full year.
