Kimito: Online Beauty Supply Store

Client

Client

The retailer was dissatisfied with their former beauty supply store website, which was built on a popular CMS and needed a more scalable, up-to-date platform. Kimito’s goal is to become the leading online beauty supply store in its niche within two years.

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Goals and objectives

Creating a turnkey beauty supply eCommerce platform.

01/
Develop a new design & backend
02/
Provide integration with accounting software & CRM
03/
Implement a new product catalog & design selling points
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Solution

SOLUTION

We came up with a new design and developed a backend, integrated required CRM and accounting systems, and introduced a revamped catalog.

Technology used
PHP
Laravel
MySQL
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Fresh design

The store’s new design showcases an easy-on-the-eyes yet recognizable brand visual identity. The interface and user journey are, of course, based on the latest UI/UX trends.

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Digital tools integration

The client needed to make sure the new beauty retail eCommerce platform seamlessly integrates with their existing business tools. We successfully integrated both their CRM system and data management platform.

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New sales features

In addition to a new product catalog, the site was equipped with innovative functionality. A custom AI-powered virtual assistant Kimi helps users choose cosmetics tailored to their personal needs. Automated skin type identification and cosmetic selection are enabled via AI. Lastly, product pages now feature a “buy in one click” button.

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Result
RESULTS

We created a rapidly performing, visually appealing eCommerce platform in just 125 days.

Customer engagement readings skyrocketed as a result. In the first three months alone, the updated online beauty website gathered as many customer reviews as the old site did in a full year.

Team
UX Designer
DevOps
Frontend Developer
QA Engineer
Backend Developer
UI Designer
Customer feedback
KL
Kseniia Lyskina

Development of a customized online store with integration of payment system, delivery service, CRM system, accounting and product analytics. Thanks to WEZOM's assistance, the website traffic tripled and the conversion rate increased from 0.9% to 2.4%. The number of loyal customers also increased by 30% and the average check increased by 15%. The team completed the project on time and provided a unique structure, design and functionality of the website.

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