Working Process
- Project Scope
Creating a mobile commerce app for a beauty distributor with a focus on repeat purchases, loyalty, and a more convenient customer experience.
- Challenge
Most traffic came from paid social campaigns, influencer marketing, and the web store. After the first purchase, the brand had limited tools to bring customers back. This increased the cost of repeat acquisition and made it harder to build long-term customer loyalty. In a highly competitive beauty market, the company needed a stronger direct sales channel with better retention tools.
Approach
WEZOM designed and developed a mobile app focused on a seamless shopping journey and ongoing interaction with the brand.
The solution included:
- a product catalog with filters by skin type, category, and brand;
- personalized product recommendations;
- fast checkout;
- payment systems integration;
- loyalty program and bonus balance;
- wishlist;
- push campaigns;
- one-click reorders;
- customer account with order history;
- CRM and marketing platform integrations.
Solutions
- Loyalty Program as a Tool for Increasing Customer Value
The app helps drive repeat purchases through bonuses, personalized rewards, and access to special product launches.
- Personalized Beauty Shopping Experience
The solution recommends relevant products based on customer interests and previous purchases, making the shopping experience more engaging.
- Seamless Mobile Experience with Fewer Barriers
The path from opening the app to completing an order requires minimal effort, directly improving conversion rates.
A Dedicated Mobile Sales Channel for a Beauty Brand with Strong Repeat Purchase Performance
Key results
- 29% of all online sales shifted to the mobile app
- +14% higher average order value in the app compared to the website
Business benefits
After the launch of Seoul Bloom, the company gained more than just a mobile app. It received a scalable direct sales channel with stronger customer communication, higher loyalty, and better repeat-purchase economics. The app became an important growth asset in the competitive US beauty market.
