CRM, or Customer Relationship Management, refers to the strategies, practices, and technologies that businesses use to manage and analyze their interactions with current and potential customers. It involves collecting, organizing, and leveraging customer data to improve customer relationships, enhance customer satisfaction, and drive business growth. The primary goal of CRM is to develop and maintain long-lasting and profitable relationships with customers by understanding their needs, preferences, and behaviors. CRM systems and tools enable businesses to capture and store customer information, track customer interactions, and provide personalized experiences. This information can include customer contact details, purchase history, preferences, support tickets, and communication logs.
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