Minimum Viable Product (MVP)

ABOUT MVP

WHAT IS MVP?

Minimum Viable Product is a version of a complete product with a minimalist design structure. It has the core functionality and is ready to be presented to the initial circle of customers.
MVP allows new products to have a quicker market entrance to check their demand. Companies often initiate MVP development to test business hypotheses. It is much safer to do so with minimal expenses. The investments are made after the assumptions are accepted. Only after, the development continues into a complete product.

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01 /

MINIMUM TIME FOR MARKET ENTRY

Since you concentrate only on the most vital functions of your product, the development is completed in the shortest period. An innovative product adds a competitive advantage to your business and keeps your company ahead of the competitors.

02 /

MINIMAL INITIAL INVESTMENTS

When a business wants to test some market hypotheses, nobody wants to invest massive budgets into the product, which may not perform as expected. With MVP, you ensure yourself from significant losses.

03 /

EARLY TESTING OPTION

MVP gives you the ability to identify your product's strong and weak points across all the stages. You will know if the tasks the product accomplishes are aligned with the customers' expectations before investing large amounts of money.

04 /

USER FEEDBACK

Right after the MVP launch, you will receive precious feedback from the users. You will be able to identify your target audience, their interests, product features' preferences, expectations, and other valuable feedback.

When to Use an MVP

If this is not your first day on the market, you likely know your target audience's characteristics and the tasks of your business. You might already use some tools that you plan to develop further. In this case, there's no need to test every consequent product of yours. However, there are situations when MVP could considerably help you save your resources:

● Because of the high competition density, there's a need to be the first to offer a new solution to the market;

● There are too many product-associated risks, and you want to minimize them before investing large sums of money;

● You have hypotheses that you want to test and verify;

● You have a start-up idea, and you wish to receive funding. The best way to prove your value to the investors is to show them your mvp product in action;

● There's a need or desire to start generating revenue earlier with minimum investments;

● You need to understand the most optimal trajectory for your business expansion;

● You plan to form first target customers for future interaction; The number of reasons to choose MVP development is extensive. In any case, this is the choice for anyone who still has doubts about the complete product picture.

PROCESS

MVP Development Stages

STAGE

JOB

RESULTS

Research and Analysis

Comprehensively analyzing your idea; researching the market, your target audience; understanding the goals, perspectives, and risks of the project.

The complete picture of the future MVP product for both you and the development team.

System Architecture and Planning

Defining the product's core functions and technologies; defining the order of implementation based on the priorities.

The entire step-by-step work plan.

Development and QA

Implementing the agreed scope of work; QA phase - testing the product and fixing the defects; improving the quality of the MVP.

Your MVP is ready for launch.

Product Release

Releasing the product to the market; initiating feedback gathering process.

You generate your first customers with the product; time to gather information for future development.

What is MVP in Software Development for Startups

If your company has an idea for a product but lacks technical skills or technology, it may end up not implementing this idea. It is possible to launch a product for your startup without the technical skills. If you developing software, the best way to start is using an MVP. Minimum Viable Product is important to support or challenge your hypothesis. It is therefore important to hire minimum viable product development
services to act as a guide or prototype of the software. Here is a short overview of MVP in software development.

The Process of Developing MVP

One thing you must know is that developing an MVP is different from building a mockup or prototype. There are specific features and steps your MVP developing team must take to create and test the MVP successfully.

FAQ

Questions & Answers

What makes a good MVP?

The MVP, or minimum viable solution, is the foundation of your product. It is generally a useful and functional product at an early stage that only solves one specific problem. The product MVP is a simple version that is later developed to improve the ways it solves problems. MVP in product management means the problems can be solved at the initial stages, but the solution itself does not have all the features.

What should a Minimum Viable Product (MVP) include?

An MVP is a product that has a set of features that is enough to encourage early adopters, so the only thing you need to consider when developing an MVP is that it solves the problem it has to solve. It is important to build an MVP because it can also assist in receiving early user feedback, which is essential as the product needs to be improved in the next stages of the MVP development process. So, the features that a minimum viable product has to include must be just sufficient to solve the problems that the final product has to solve.

What are the types of MVP?

The 4 main types of MVPs include:

Concierge MVP;
Wizard of Oz MVP;
Landing Page MVP;
Email MVP.

Since MVP’s meaning suggests that the product is a minimum version of the final outcome and helps its further development, all the types of MVPs are focused on measuring data and enhancing the product, but in different ways.

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