UI/UX Design

First off, designers immerse into your business and study its goals, revenue model, target audience, and other aspects. After those two steps, designers analyze similar products on the market and study their layouts, colors, and so on. The next step is to study how users interact with similar products to increase retention rates and meet customer needs.

Wireframing is one of the key parts of product design. Designers create a wireframe for each screen in the app and interconnect them to make a User Journey. After that, they turn the User Journey into a clickable prototype so that customers could experience their app and suggest adjustments if needed.

Before designers get to the creation of the final UI, they craft two-three visual concepts of one of the screens to show customers how the app will look like and let them choose the style. Those concepts may differ in colors, fonts, and other graphic elements. If customers have a brand book with a logo and color palette — it’s used for visual style creation.

The product design begins. If a project is big, designers create a style guide that keeps logos, colors, fonts, and other design elements. It helps designers and developers follow the chosen style. After that, designers create the final UI for each screen based on the wireframes crafted before. Customers have an opportunity to see screen designs and propose changes.

Once all screens are ready, they’re passed over to developers along with icons and other graphic elements used for design.

Sketch, Figma, Adobe Illustrator, Adobe Photoshop

Sympli, Invision, Zeplin

After Effects, Media Encoder, Principle